Drug Fiend Friends
The Concept
Comical cartoon episode about drugs and alcohol, and their effects on behaviour.
Target Audience - Teenagers
Aim - To be published on YouTube and be passed between friends.
Reasoning
All useful information on the internet in regard to drugs and alcohol is text based and aimed at the parents. The other videos on YouTube when searching for "drugs and alcohol" are not likely to be viewed by teenagers browsing for entertainment.
Teens are not going to want to watch gross and freaky physical long-term effects of drug and alcohol abuse. Nor do they search for anti-drug and alcohol campaigns on YouTube. Nor would they chose to view text-based factual information.
In my research I came across a video that was silly and truthful. 10 Drugs not to take while driving. I believe this concept worked, it is likely that the younger generation would pay attention and pass it between friends, not because it is sickening, it is funny.
Pre-Production
*character ideas & initial sketches,
*vectorize in Illustrator,
*write script & storyboard
*animation planning (character expressions and movements),
Production
*character animation in Flash,
*camera movement, background, lighting and special effects in After Effects,
*recorded audio for characters,
Post-Production
*downloaded sound effects from FindSounds.com & Flashkit.com,
*edited audio to reduce noise, increase/decrease speed,
*combined audio and video in Final Cut Pro.
Character Voices
Charli: James Bradshaw
Mushy: Edith Zee
Coffee: Edith Zee
Vino: Rhett Kilner
Assignment Result = High Distinction
Concept Development Course Result = High Distinction
